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Partner With A Business That Already Has An Audience

The old model of interruption advertising is over. Content marketing and telling brand stories by  offering interesting, useful entertaining content that engages your audience and provides information...

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Staying Relevant With Your Newsletter Subscribers

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because...

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How To Increase Deliverability With Opt-In

This is a slightly taboo subject because with many product launches there is a launch competition not only for sales, but also for pre-launch opt-ins. If you are offering an incentive for people to...

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The Key Elements Of A Starter Mailing List

One thing that should always be a focus of you marketing campaign is developing long term visitors and customers by creating an email marketing campaign. I have been absent from this blog for about a...

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Increasing Newsletter Deliverabilty Through Better Tracking

The graph below illustrates a point I’ve often wondered about  email marketing – too many people who do it seem wholly without care about who they’re reaching out to. Now add ‘clueless’ to what you...

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How To Avoid Newsletter Scare Tactics

Toyota and their advertising agency, Saatchi & Saatchi must have thought they were onto something huge when they launched a series of emails last year. And then this week, AdAge reports, they were...

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How To Analyze Your Newsletter Bounce Rates Correctly

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics...

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Finding The Appeal Of Newsletters In The Social Media World

Discussing the evolution of the internet, I believe all of us could really ‘wax poetic’ on Dylan’s ‘Times They Are A Changin’. While many marketers are scratching their heads over how to embrace social...

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Silverpop Recognized For Innovation In Award Show

At the end of every year, it’s inevitable that a slew of awards are given out. In 2009, there were even more so with the turning of the decade. Econsultancy , a group known for digital marketing and...

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Connecting With Your Users Through Targeted Newsletters

Online marketing doesn’t only include optimizing your website for increased performance in search engine result pages and using pay per click and other paid efforts to target the right market or even...

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Increasing The Success Of Your Newsletter Marketing

Contrary to what some people have been yelling about email marketing being dead (they’ve been saying this for a few years now), it is very much alive. I love getting messages in my email box that are...

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Your headlines are promises, which your content needs to deliver

Using sensational headlines, to get people to open emails or read content, is a super-fast way to lose the trust and respect of your marketplace. People hate being taken for a fool If the content of a...

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